Choosing the best platform to focus your time in your business is a challenge many small business owners face. You do not have enough time to be using multiple tools and you want it to be smooth, easy and quick. But the reality of effective Social Media Marketing is that you absolutely have to have a plan and what works for your business, may not work for another. There is no universal one size fits all solution.
The great news is there are best practices and loads of tools and support out there which can help you along the way without breaking your budget. Below, I have compiled my list of the top items to consider when marketing any small business, but first, let's do a little review of some of the key points to remember about the various social media platforms out there. - LinkedIn- 51% of users have a college education or higher and 49% earn over 75k a year. Only 9% of users check their app more than once a day and 12% check it daily - Facebook 74% of people were logging in more than once a day before COVID 19. Narrowing your target audience is key to a successful marketing strategy on Facebook.
- Instagram is blowing up prior to COVID 19, 63% of users were logging in daily and spending over 30 minutes a day on the app from their mobile devices. - Pinterest has over 300 million users and a primarily female database with earnings over 75k a year - Snapchat is a great platform for teens and folks up to age 29 with logins of 210 million daily. Slowly becoming popular amongst the 30-49 age bracket. - Youtube is still the number one marketing platform with over 73% of adults using the platform and over 38% logging on daily. With all of this information at hand, you may now have a better idea of where you want to focus your time and planning. Here are my Top 5 Tips for Effective Social Media Marketing: #1. Target Your Facebook Ads around the Life Events of Your Customers This is a fantastic tool that Facebook has created and you may not even know it is there. When you are creating your audience for your ads in the Ad Center you want to ad life events to the demographics you choose. You can choose people with birthdays within a certain date range, an anniversary or even an upcoming wedding. This will grab the attention of your customers at what will seem like perfect timing. #2. Ensure Simple Navigation You have your marketing calendar in front of you and you know the strategy you are using. Now simplify that one more time. Do you need to have people go from your Facebook Shop to your Website/Landing Page to complete a sale? Would it be better if they went directly to a call?
Depending on your industry and your marketing goal then you will alter this accordingly. If your analytics are showing you lots of visitors and lower conversions (sales) then I would highly recommend shortening the process to a Call Now or Buy Now button instead of sending folks to a landing page. Measure that for a few weeks to see if it works. #3. Make Sure your Socks Match That is my way of telling you to make sure your aesthetic from your ads to your landing pages are cohesive. They don't have to be the same, but the same colouring and font and a flow of information is what consumers want to see. You have limited time when they get there to make the sale, so make it count. #4. Refine Your Target Audience I am a big believer that marketing to everyone is marketing to nobody. The statistics will support me in that belief. Narrow your ad targeting to your most common customer and get a really good grasp on who they are. It does not mean you won't have customers from outside this target. It just means that is who you are focusing your marketing efforts on because you already know they love your product and services. For example, if your demographic is primarily female ages 30-65 use that as your target audience, you don't need to include men as well. This can result in reducing your ad spend because your ad will have more engagement. #5. Please Tell Us a Story Using stories anywhere you can continues to be a huge trend in social media marketing. Folks want to see what you are up to behind the scenes and by giving this to them it makes them feel as though they have an inside scoop and are a special part of your business. Between Facebook and Instagram nearly 800 million people engage with stories everyday! That is a huge audience at your fingertips. Your posts can frequently get lost in a Newsfeed and with stories it is a quick, creative way to access your audience. That's it in a nutshell! As always I would love to hear from you and I am always hear to answer any questions you may have. If you are looking for a consult for your small business head on over and schedule a free consultation here. Melanie Ireton Small Business Coach and Consultant Mel Ireton Coaching